The Rollsizer.com products are not cheap and they are not cheaply made. Rollsizer has designed their products to last for a very long time and provide years of reliable operation. They regularly see great shooters get dragged down due to poor quality ammunition. The rollsizer.com products fix this and provide confidence for that competitive edge. Whether you are a weekend shooter with soup cans on posts or competing for a podium finish at the Nationals. Reliability is important.